A main factor for the successful development of a certain organization is its relations with the external environment. Establishing of partner relationships with institutions and media which are interested in the work of the organization is a process of thorough planning and constant efforts in that direction. One of the training topics is how an NGO should present itself and its work in the most understanble way to the broad publicity in order to attract more adherents to the cause for which it works.

Participants in the training will gain knowledge and skills for:

• The image, which a certain organization wants to have in the wider public; 
• Stakeholders analysis; 
• Organizational presentation; 
• Main channels for communication with the external environment; 
• Work with media; 
• Elaborating of annual reports, presentation materials, organising of public events.
  

Who could attend:
The topics are appropriate for NGO representatives, who have an interest in broadening their knowledge and gaining a new one in the field of development of a good organizational image through developing of stable relations with the external environment.