Corporate social responsibility means that the business sector should support the stable economic growth through working with employees, their families, local community and the society as a whole for improvement of the quality of their lives. This principle of work means the companies to take into account when making decisions not only financial and economic benefits, but also social and ecological dimensions of the sustainable development. Modern and contemporary organizations start to allocate more and more funds for carrying out projects in the communities in which they work. They also encourage volunteering on behalf of their employees for different social causes. Some of the advantages of this principle of work are improvement of the image of the company and its products, increase of the market share and the number of the clients and improvement of relations with the state power and institutions. Successful and unsuccessful practices for corporate social responsibility are discussed at the meeting.


Training participants will gain knowledge and skills for:

• The role of the business sector in the process of social development; 
• Corporate social responsibility (definitions, similarities and differences with charity); 
• Benefits from the corporate social responsibility; 
• Marketing and PR through corporate social responsibility; 
• Elaboration of a corporate strategy for social responsibility;
  
  

Who could attend:
For representatives of business organizations (managers, marketing and PR specialists), who would like to improve the image of the organizations in the communities in which they operate and thus to contribute to the sustainable processes of development.