Cause Related Marketing – Sue Adkins

The Cause Related Marketing Guidelines: Business in the Community Cause Related Marketing Guidelines – Business in the Community, Sue Adkins

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings – Walter W. Wymer, Sridhar Samu

Brand Spirit: How Cause Related Marketing Builds Brands – Hamish Pringle, et al
HBR on Corporate Social Responsibility (“Harvard Business Review” Paperback S.) – Harvard Business School Press

Liberating the Corporate Soul: Building a Visionary Organization – Richard Barrett