Cause-related marketing to public-private partnership

Category: Other , About us

With every ticket, you buy to the value of 1 BGN You give 0.11 BGN for the people with disabilities.

You may not WIN but you will certainly HELP.

This ticket is part of the “Win and Help” project jointed initiative of “Eurofootball” and Bulgarian National Lottery (BNL) and Workshop for Civic Initiatives Foundation (WCIF).

By the “Win and Help” initiative, cause-related marketing puts business and NGO sectors with state institution together for the first time in Bulgaria.

Within the framework of a year, 11 % of each bought ticket goes to different initiatives with social, cultural, health, educational or sport purpose. Each initiative realized in one of eight Bulgarian Lottery circulations.

With the support of the Bulgarian community, totally 8 000 BGN were realized within the past two circulations – with sport and educational themes. Within the forthcoming third circulation will be created an info-bus for equal access to information of people with disabilities. By the collected 11 % of the circulation and the financial support of Eurofootball, WCIF will realize all the projects in the territory of Bulgaria.

12 June 2007